For anyone wanting to succeed in the US market, there are a few books that are worth the investment.
Alcohol and Tobacco Tax and Trade Bureau (TTB)
Online Resources for Further Reading About Creating Acceptable Wine Labels
The TTB, as it is commonly referred to, is the government agency responsible for regulating the alcoholic beverage industry in the United States. The TTB website contains a wealth of information about the importation of beer, wine and spirits in to the US. Below is list of shortcuts to some of the more relevant pages on the website.
Understanding all the terms and acronyms associated with doing business in the US beverage alcohol market often seems like having to learn another language. As with all international business exchanges, it is crucial that you and your potential partners are using the same language. You can find definitions and explanations of some of the most commonly used terminology in the industry here.
Here is a short list* of some helpful wine and spirits industry newsletters in the U.S. where you can educate yourself about what’s hot and trending in the US market.
*Adapted from the Bevology Inc. website and supplemented; see the full list here.