Additional Exhibitor Resources Directory

For anyone wanting to succeed in the US market, there are a few books that are worth the investment.

• How to Get US Market Ready by Steve Raye. This step by step handbook written by a 30-year industry veteran offers countless examples and resource lists that make this book essential reading for someone wanting to enter the US market. More information here.
• The Exporter’s Handbook to the US Wine Market by Deborah Gray. Covers in great detail all the aspects you need to think about if you ever wanted to start an export business. While that may not be your goal, it explains in detail many of the responsibilities you will have as a producer wanting to export to the US. More information here.

Articles

• ‘Three Tier Talk‘ is a regular Wine Industry Advisor series by BevStrat President Brian Rosen on numerous US market topics. He also has a YouTube channel dedicated to the industry.

Alcohol and Tobacco Tax and Trade Bureau (TTB)
Online Resources for Further Reading About Creating Acceptable Wine Labels

The TTB, as it is commonly referred to, is the government agency responsible for regulating the alcoholic beverage industry in the United States.  The TTB website contains a wealth of information about the importation of beer, wine and spirits in to the US.  Below is list of shortcuts to some of the more relevant pages on the website.

• TTB Wine Labeling Resource Documents: webpage with list of useful links
• TTB What You Should Know About Grape Wine Labels: 2-page brochure with annotated example of wine label
• TTB Beverage Alcohol Manual (BAM): The Beverage Alcohol Manual (BAM) is a 60-page publication from the TTB (U.S. Tax & Trade Bureau) that summarizes the labeling requirements for wine sold in the United States, with examples of different label formats.
• “Sample Wine Labels” (from the BAM), complete with images
• TTB Organic Wine Labeling Guide: 7-page document with examples of acceptable and unacceptable labels
• TTB Information Sheet on Organic Labeling Policies: one-page webpage summarizing the labeling and the allowable percentage statements for wines containing organic and non-organic ingredients
• List of Allowable Changes to Approved Labels: as the name implies, a list of allowable changes that can be made to already approved labels