Additional Exhibitor Resources Directory

Suggested Reading

For anyone wanting to succeed in the US market, there are a few books that are worth the investment.

  • How to Get US Market Ready by Steve Raye. This step by step handbook written by a 30-year industry veteran offers countless examples and resource lists that make this book essential reading for someone wanting to enter the US market. More information here.
  • The Exporter’s Handbook to the US Wine Market by Deborah Gray. Covers in great detail all the aspects you need to think about if you ever wanted to start an export business. While that may not be your goal, it explains in detail many of the responsibilities you will have as a producer wanting to export to the US. More information here.


  • Three Tier Talk‘ is a regular Wine Industry Advisor series by BevStrat President Brian Rosen on numerous US market topics. He also has a YouTube channel dedicated to the industry.

Alcohol and Tobacco Tax and Trade Bureau (TTB)
Online Resources for Further Reading About Creating Acceptable Wine Labels

The TTB, as it is commonly referred to, is the government agency responsible for regulating the alcoholic beverage industry in the United States.  The TTB website contains a wealth of information about the importation of beer, wine and spirits in to the US.  Below is list of shortcuts to some of the more relevant pages on the website.

Glossary of US Market Terms

Understanding all the terms and acronyms associated with doing business in the US beverage alcohol market often seems like having to learn another language.  As with all international business exchanges, it is crucial that you and your potential partners are using the same language.  You can find definitions and explanations of some of the most commonly used terminology in the industry here.

Additional Online Resources

Here is a short list* of some helpful wine and spirits industry newsletters in the U.S. where you can educate yourself about what’s hot and trending in the US market.

Adapted from the Bevology Inc. website and supplemented; see the full list here.

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