Vinexpo America | Drinks America

Growing Brands in the US Market

Sonoma Wine Business Institute

Vinexpo America | Drinks America and the Wine Business Institute at Sonoma State University, a global leader in wine business education and research, present: Deep Dive Series: Growing Brands in the US Market.

This educational series explores topics critical to brands looking to enter or expand in the US. The goal of the series is to help wine and spirits producers navigate and better understand the complexities of working in the US market. Topics covered include the latest developments in the industry, consumption and production trends, product pricing in both the on- and off-premise segments, product assortment, and working with distribution partners. Each session features industry experts discussing challenges and opportunities as well as sharing ideas in an open dialogue format while also addressing questions from participants.

Current Series

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Videos, documents, and links for more on the US market


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