Vinexpo America | Drinks America

Deep Dive Series: Growing Brands in the US Market

Sonoma Wine Business Institute

Vinexpo America | Drinks America and the Wine Business Institute at Sonoma State University, a global leader in wine business education and research, present: Deep Dive Series: Growing Brands in the US Market.

This educational series explores topics critical to brands looking to enter or expand in the US. The goal of the series is to help wine and spirits producers navigate and better understand the complexities of working in the US market. Topics covered include the latest developments in the industry, consumption and production trends, product pricing in both the on- and off-premise segments, product assortment, and working with distribution partners. Each session features industry experts discussing challenges and opportunities as well as sharing ideas in an open dialogue format while also addressing questions from participants. 

2022 Series

2021 Series

This 6-webinar series, originally launched in 2021 explores topics critical to brands looking to enter or expand in the US. The goal of the education series is to help producers navigate and better understand the complexities of working in the US market. Each webinar features industry experts discussing the latest developments in the industry, beverage alcohol laws and regulations, opportunities for market entry and expansion, and case studies of successful brands. Topics include: Brand Planning, Route to Market, Sales Trends & Forecast and more!

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