Vinexpo America is committed to providing exhibitors the necessary tools to help you succeed in accessing and expanding in the US market. In collaboration with the Wine Business Institute at Sonoma State University, Vinexpo America has produced an exhibitor education program focused on entry into the US beverage alcohol market. An understanding of how the US market works is vital for successful market entry and building your brand in the US.

This first video series (available below), focuses on the basics of US alcohol distribution laws and entry strategies. This program is provided to help you understand the intricacies of the market and build a successful strategy.

A second series is in development and will focus on a more in-depth study of specific challenges, including: how to create labels that easily pass the COLA process, price setting, traditional and alternate routes to market, case study files, as well as other subjects identified in 2019 exhibitor surveys.