March 8-9 2023  |  Jacob K Javits Convention Center, New York

Exhibitor Education Program

Vinexpo America is committed to providing exhibitors the necessary tools to help you succeed in accessing and expanding in the US market. In collaboration with the Wine Business Institute at Sonoma State University, Vinexpo America has produced an exhibitor education program focused on entry into the US beverage alcohol market. An understanding of how the US market works is vital for successful market entry and building your brand in the US.

This first video series (available below), focuses on the basics of US alcohol distribution laws and entry strategies. This program is provided to help you understand the intricacies of the market and build a successful strategy.

A second series is in development and will focus on a more in-depth study of specific challenges, including: how to create labels that easily pass the COLA processprice setting, traditional and alternate routes to market, case study filesas well as other subjects identified in 2019 exhibitor surveys.

To access the videos below, please complete this short form.

Thank you for taking advantage of these educational resources.

Please bookmark or favorite this website and return often, as new videos are released regularly.
Questions? Email info@vinexpoamerica.com

Play Video
Introduction to the Series
US wine market structure
Play Video
Episode 1: The US Market Structure
planning guide
Play Video
Planning Guide: How to Make Vinexpo America a Successful Experience for You
wine pricing calculator
Play Video
Pricing Calculator Demo
US import and distribution landscape
Play Video
Episode 2: US Import & Distribution Landscape: Understanding the Playing Field
brand readiness strategies
Play Video
Episode 3: Brand Readiness: Marketing Plans and Sales Goals
Introduction to the Series
US wine market structure
Episode 1: The US Market Structure
planning guide
Planning Guide: How to Make Vinexpo America a Successful Experience for You
wine pricing calculator
Pricing Calculator Demo
US import and distribution landscape
Episode 2: US Import & Distribution Landscape: Understanding the Playing Field
brand readiness strategies
Episode 3: Brand Readiness: Marketing Plans and Sales Goals
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