Vinexpo America collaborates with the Wine Business Institute at Sonoma State University (SSU) to produce an exhibitor education program focused on market entry into the US beverage alcohol market. SSU is a global leader in wine business education and research and brings a wealth of expertise to this project. The goal of the series is to help you navigate and better understand the complexities of working in the US market, and to better prepare you for exhibiting at Vinexpo America.
The 2020 educational program included exhibitor case studies, a webinar, and a series of reference materials covering a variety of topics ranging from the basics of the US market, to legal issues, and route to market strategies. The program concluded with an exhibitor conference session produced by SSU, that took place at Vinexpo America on Sunday, March 1.