Vinexpo America | Drinks America

Liv-ex Wine Identification Number (LWIN)

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Vinexpo America | Drinks America has partnered with Liv-ex to give exhibitors’ products their own unique identifier. Each LWIN (Liv-ex Wine Identification Number) contains vital information that allows systems to exchange information digitally and automatically, allowing computers throughout the supply chain to talk the same language about products. New LWINs will be added to the world’s largest, open-source database containing over 110,000 wines and spirits. The LWIN database is free and easy to use for everyone in the trade – and always will be.


LWIN is the universal identifier for wine and spirits. It assigns unique codes to over 110,000 different wines and spirits.

It’s a lot like ISBN for books. Each wine or spirit has a unique number and display name which can be shared automatically. This means that you can stop manually re-entering information, which reduces errors, and simplifies reporting.
LWIN Example

LWINs are unique 7, 11, 16 or 18-digit codes. The 7-digit code refers to the wine itself (i.e. the producer and brand, grape or vineyard). The longer codes include information about the vintage, bottle and pack size.

  • LWIN-7: 1234567 – Example winery, Cabernet
  • LWIN-11: 12345672012 – Example Winery, Cabernet, 2012
  • LWIN-16: 1234567201200750 – Example Winery, Cabernet, 2012, 750ml bottle size*
  • LWIN-18: 123456720121200750 – Example Winery, Cabernet, 2012, 12 bottles of 750ml

*All bottles sizes are expressed in millilitres in a five-digit format.

LWIN is not a product code. Each product has a universally relevant LWIN. Most merchant users contain both an LWIN and unique product code inside their system. The LWIN helps them to identify the product (wine + vintage + bottle + pack size) and the product code identifies a specific unique case or bottle.

Reduce Errors and Simplify Reporting
The LWIN database is the world’s biggest open-source database for wine and spirits. It contains detailed geographic, colour and classification information. It’s free to download and you can add it into your system and website easily or automatically, saving you time on manual data entry. Once it’s in place, it can help to give your staff and customers confidence about the wines you offer. Because it’s standardised and consistent, it can help you build functions like search and filter.

Share Information Quickly and Accurately
A community of retailers, wholesalers, importers, logistics suppliers, publications, developers and apps is adopting LWIN. They can send information to each other easily and with confidence, whether it’s shipping instructions or a list of offers. Data suppliers like publications can use LWIN to keep their customers updated automatically.

Sharing information about wine is fast, and accurate – helping you to avoid expensive errors.

Connect and Automate (Optional)

With LWIN in your system, it’s easy to start automating processes. You can connect to Liv-ex to automatically:

  • Get accurate price information for insight and valuation
  • Buy and sell with a global marketplace – Increase sales exponentially
  • Manage logistics and payments – reduce admin

Businesses that have automated are seeing impressive results, such as an average 200% increase in sales.

The LWIN database is free to download and always will be. It has a Creative Commons license, which commits Liv-ex to keeping it free forever.

Liv-ex does have paid automation and integration options, but these tools are optional and not required for the use of LWIN. 

Get Started with LWIN

Visit Liv-ex’s Get LWIN Guide page to download a comprehensive guide and learn more about LWIN, the LWIN database, and explore using and implementing LWIN in your business.

Match Your Products to LWIN

Want an easy way to match your product list to LWIN? Use Liv-ex’s online tool to add LWINs to your list quickly and easily. It’s free to use for one month, which is plenty of time to add LWINs, even to long lists.

Request LWIN Numbers

Producers can request new LWIN numbers for their products. Use the link below to email Liv-ex and a member of their team will reach out with the information they’ll need for each product. 

About Liv-ex

Liv-ex (The London International Vintners Exchange) is the global marketplace for the wine trade. From ambitious start-ups to established merchants, we help wine businesses price, buy and sell wine smarter 

Founded in 2000 by two stockbrokers, James Miles and Justin Gibbs, Liv-ex started with a group of 10 founding members in London, and a vision to make fine wine trading more transparent, efficient and safe.  

Since then, membership has grown to over 560 wine businesses from 43 countries worldwideOur members get access to the most comprehensive database of real-time transaction prices and receive exclusive market data and insights. They access our online exchange where they see over £135m worth of wine trading opportunities and are able to confidently trade anonymously with wine businesses worldwide. Liv-ex guarantees fast and reliable settlement of trades through our payments and global logistics network, which includes best in class storage facilities. Increasingly we offer a family of APIs to our members who are looking to automate and accelerate their businesses.  

Let our team show you the smarter way to price, buy and sell wine. 

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