Presented by Preferabli
Customer expectations have irrevocably changed in the context of deepening digitization everywhere in the industry. Customer-centricity is no longer aspirational. The market is now demanding true personalization, in both ecommerce and physical environments. Customers expect you to know what they want at every touch point, wherever they are in their journey with you, so your omnichannel experience depends on how well you’re working with both customer and product data. Omnichannel strategies are increasingly digital strategies because they’re being driven by thoughtful uses of data. The competitive landscape is evolving at the same time. Search engines have become shopping platforms and shopping platforms have become search engines, and everyone is delivering. With this new landscape, how are the industry leaders personalizing sales? How are they driving customer loyalty? Four leading experts with different perspectives in a a thought-provoking conversation of insights and solutions for customer-centric strategies, including what data they’re using to personalize experiences and deliver in an omnichannel world.