March 8-9 2023  |  Jacob K Javits Convention Center, New York


Session Details

Current State of Route-To-Market Pathways in the US: Advice for New and Established Companies

Mar 10 2022

1:30 PM - 2:30 PM EDT


What makes for a great partnership in the wine or spirits industry? Our panel of experts will tackle this question as they consider the current state of route-to-market pathways in the US. They’ll discuss the importance of having a shared vision among producer, importer, and distributor and the value of putting together a defined market strategy. Developing mutual objectives around sales goals and geographic target markets are also key elements of successful alliances, and they’ll consider both wines and spirits strategies.

As the online segment continues to see exponential growth, the potential of this channel, along with the importance of digital assets to marketing and growth plans, will be covered. Attendees looking for new brands or those wanting to expand their category offerings, will have a chance to hear about the outlook for 2022 in terms of price points, categories and markets showing growth, in both the on- and off-premise segments.

Click the image below to explore the on-site handout.


- Founder & Executive Vice President

Dalla Terra Winery Direct

- President


Colangelo & Partners

- Chief Operating Officer

Sonoma State University

- Wine Business Instructor

Wine Business Institute – Sonoma State University

- Executive Director

The Wine Business Institute at Sonoma State University

© Diversified Communications. All rights reserved.