Session Details

The Relevance and Growing Trend of Low/No in the Market

Mar 09 2022

1:30 PM - 2:00 PM EDT

The Buzz

This will be a round table discussion with leaders in the industry including IWSR regarding the trend towards no and low alcohol beverages and the implications in the overarching category of Wine. This discussion will include the sharing of market data illustrating how no and low alcohol beverages have become increasingly popular over the last few years.

IWSR, a global beverage analysis firm calculated that the consumption of non-alcoholic beverages increased by +4.5% between 2019 and 2020 across 10 countries that make up 75% of no/low consumption globally. IWSR also projects that this no-alcohol category will increase 31% by 2024.

About The Buzz
The Buzz is a dedicated space for knowledge exchange, group discussion, and networking with a focus on current events, issues, and trends impacting the US beverage alcohol market. Sessions are presented by industry members who are subject matter experts creating an opportunity for information sharing and discussion in an informal setting.
Seating is on a first-come, first-served basis for The Buzz sessions and is very limited. Plan to arrive at least 15 minutes prior to the start of the discussion. Standing room is also available.



- BevZero Winemaker & Product Advisor

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