Ben Soffer is the Founder and CEO of Spritz Society, an award-winning line of ready-to-drink premium sparkling cocktails that launched direct-to-consumer in 2021 and is now in retail across multiple markets across the U.S. He is also the creator of @BoyWithNoJob, which has accumulated nearly 1.5M social followers. Ben used his platform to help develop Spritz Society, polling his followers on key brand aspects including packaging design, flavors, messaging, and more.
A graduate of Yeshiva University, Ben began his career in the marketing industry, leading influencer and social strategies for Fortune 500 companies at Marina Maher Communications, VaynerMedia, and Blue Hour Studios. Ben resides in New York City with his wife Claudia, @GirlWithNoJob and their dog, Theo.