Derek oversees marketing, technology, strategy, innovation, analytics, and business operations at ReserveBar. Derek’s brand management, marketing, and product innovation career span 30+ years across Fortune 500, private equity and start-up companies. Prior to joining ReserveBar, Derek was a senior marketing executive with PepsiCo and Diageo, held CMO roles in the luxury travel and medical industries, was global strategy lead and head of the NY Office of Grey Direct and CEO of Source CxM, an industry leader in digital and direct marketing, CRM, promotions and customer experience.