Mariana joined the IWSR Group in 2020 to support major players in the beverage alcohol industry to plan and forecast their next strategic moves in the Americas. She’s a high caliber professional in advanced data analytics and consumer intelligence with over 15 years of experience working for global companies and clients in Media (NBC, ESPN, Cartoon Network, etc.), CPG (Unilever), Cosmetics (International), Automotive (Renault-Nissan), and Beverages (The Coca-Cola Company).