Mike Boswell is Vice President of Digital and eCommerce at Breakthru Beverage Group, a leading national beverage alcohol wholesaler with >$7B in annual revenue across 14 US markets and Canada. In his role, Mike is responsible for the company’s digital evolution strategy which includes BREAKTHRU NOW, BBG’s proprietary B2B eCommerce solution as well as the company’s B2B and B2C marketing teams. Previously at Breakthru, Mike was Vice President of Corporate Strategy where he managed the company’s long-term strategy as well as a variety of strategic projects, from Route-to-Market evolution to cannabis strategy.
Prior to Breakthru, Mike was a strategy consultant at multiple top-tier firms, including BCG, where he advised consumer goods clients across various topics including organizational transformation and marketing excellence. He started his professional career as a Surface Warfare Officer and Nuclear Engineer at the US Navy, where he served in multiple units including the USS George H.W. Bush (CVN-77). He has an MBA from Columbia Business School and a BSFS from Georgetown University. He resides in Chicago with his wife and two young daughters.