Pete is a Sonoma County native with a career spanning commerce, payments, SaaS, adult bev, and is also the co-founder of aesthete wines. He’s passionate about bringing tech to the bev/alc industry that empowers people to adapt best-in-class solutions to grow their businesses. He lives in the PNW where he enjoys hikes with his family, discovering new wine producers, and continues to advocate for the white wine emoji.
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